Can Model Plans Change Ford’s Destiny?

Ford Motor Co. has recently unleashed its revised recovery plan. Said plan covers the release of additional models and the slashing of tired warhorses in the lineup. The automaker is also planning to create a more appealing and relevant showroom.

Expected additions include inexpensive high-fuel economy subcompacts. Said additions are expected to expand the market of the automaker. This time around, Ford will also be dealing with younger generation market unlike before. Ford Fiesta parts will also be enhanced to improve performance, style and driving feel.

Since small cars are also in the hype, Ford will also compete with the fast-growing market. Bestsellers in the small car segment include Chevrolet Aveo, Toyota Yaris and Honda Fit. Hence, Ford is also planning to produce a midget from to compete with these bestsellers. Ford Escape parts will also be improved to create a smaller version of compact SUV. These new additions are anticipated to go on sale in the year 2009.

The introduction of S-Max microvan to the automotive market is also anticipated in 2009. This new car is inspired by Focus compact car. However, it will be shorter than Fusion sedan and smaller than Honda Civic coupe. It will feature seven seats. A sporty compact coupe is also contemplated upon. The latter will be designed to slash the cost of fuel. It will be using diesel power.

Ford Fairlane is also expected to wow customers and make them acknowledge the new concept of the American family hauler. This concept will is a combination of practicality and style. According to Ford, “Nobody has come up with the defining model for this new segment yet. We think we have a chance to do that with the Fairlane.” The sale of Fairlane is expected to start on 2008.

Among the line of those models which will be discontinued are Ford Taurus and Ford Freestar. The former is a midsize sedan, which was once considered America’s favorite car. Freestar, on the other hand, was the formerly called Windstar minivan. Before, said vehicle but along with its change of name is a major drop in sales. The production of both vehicles is expected to end next year.

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