Online marketing or internet marketing is a set of marketing activities that help you attract new customers or visitors to your website or online store. Websites or e-shops are both a tool and a goal of online marketing. The primary forms of internet marketing include SEO (search engine optimization), PPC advertising, promotion on social networks, affiliate, dropshipping, and other activities related to communication with clients (newsletter, competitions, bonuses, discount coupons).
If you are not an experienced marketer, you can learn the basic principles and tricks at various training – eg.
The essential pillars of internet marketing for start-ups are SEO, PPC, and social networking.
SEO – Search Engine Optimization
The Search Engine Optimization Alias is a set of activities designed to help search engines display your website/e-shops to a relevant group of users. In other words, SEO is a form of online marketing service(รับ ทํา การ ตลาด ออนไลน์ which is the term in thai) that helps you get your site to a higher position in natural search results without charge.
SEO is divided into:
- On-page – factors affecting placement in search results directly on the page (eg, filled meta tags, descriptions, keywords, headings, internal backlinks – hyperlinks, web page load speed, natural web structure);
- Off-page – External backlinks (link building, search engine and merchants registration, social network profiles, and pages, blog, link exchange).
The Importance Of SEO
As long as the Internet is used for online shopping or information, the meaning of SEO is inseparable. Although it is time-consuming to implement, its effect in natural search results is irreplaceable. It is not enough to thicken content with keywords and register web pages in search engines. Search engines rank the site against other criteria that are invisible to the average user (e.g., back and internal links, source code). So think about SEO right from the start of your business, from the moment you start building your website.